About me
Who am I?
I am a revenue leader and operator focused on turning go-to-market strategy into sustainable growth. My portfolio showcases selected work across sales leadership, marketing strategy, and partnership development for sports and technology clients.
Projects span new market entry, pipeline architecture, CRM automation, and high-impact campaigns.
My approach blends traditional outreach with modern SaaS and AI-driven systems, layered with social media engagement and data-backed growth operations. This fusion creates measurable, scalable results.
Clients over the years include ZoomInfo, Srixon, ACV Auctions, Cleveland Golf, AWS, ASICS, Adobe, XXIO, Quiri, Edison Wedges, Ambition, Whoosh, InCharged OnCore Golf, OnCore Innovations, SNYDER Golf.
I am also the proud founder of the ShihTzu Sanctuary, a non-profit for ShihTzu Rescues, and WhoseAway a Social Media Platform for golf!
Denny Named Vice President of Sales and Marketing at Alleyoop
Continuation of Growth and Scale
Vision & Strategy
Define the growth roadmap, go-to-market plan, and brand positioning for Alleyoop’s sales development and demand-gen services. Decide which industries and verticals to dominate first.
Team Leadership & Talent
Recruit, train, and scale elite SDRs, AEs, and marketing staff. Build a culture of accountability, creativity, and performance — people who actually like the grind.
Demand Generation & Pipeline Creation
Design and execute lead-gen campaigns that feed the sales pipeline. Manage inbound/outbound balance, targeting, and content strategy to generate consistent MQL → SQL flow.
Sales Execution & Processes
Implement scalable sales processes, cadences, and playbooks. Oversee forecasting, performance metrics, and ensure SDRs and AEs hit quota with repeatable efficiency.
Technology & Tools
Own the sales and marketing tech stack — CRM, outreach tools, automation, analytics. Integrate AI-driven insights to boost productivity and data accuracy.
Client & Market Insights
Collect and act on customer feedback, competitor trends, and market shifts. Use data to refine messaging and build thought-leadership positioning for Alleyoop.
Financial Performance & Metrics
Own the numbers — quota, revenue growth, pipeline multiple, CAC, ROI. Build dashboards that keep leadership aligned and accountable to performance targets.
Cross-Functional Collaboration
Bridge sales, marketing, and service delivery. Ensure the handoff from pitch to execution is seamless, and that promises made in sales are kept in delivery.
Scaling & Systems
Standardize systems and playbooks so success is repeatable. Build onboarding flows, reporting structures, and automation to scale Alleyoop’s model nationally or globally.
Denny opens Inside Sports Team
Growth and Scale in Sports!
Vision & Strategy
Define and execute the roadmap for scaling Inside Sports Team into the leading fractional sales and marketing consultancy in the sports industry. Focus on golf, sports tech, and lifestyle sectors where innovation, storytelling, and revenue intersect. Build a brand known for delivering measurable growth and authentic partnerships.
Sales Infrastructure & Enablement
Own eight revenue streams — Consulting, Fractional Leadership, CRM Automation, Paid Media, Strategic Partnerships, Content Marketing, Events, and Training. Architect scalable sales systems, automations, and playbooks that turn sales operations into predictable, data-driven engines of growth.
Marketing & Demand Generation
Implement modern best practices across every channel: SEO, paid media, TikTok, email automation, influencer integration, and performance analytics. Blend storytelling with analytics to ensure every campaign drives engagement, qualified leads, and conversions.
Leadership & Team Development
Train and lead a team of 10 high-performing sales and marketing professionals. Foster a culture built on accountability, innovation, and consistency — developing people who embrace both the grind and the game.
Technology & Data
Leverage AI, CRM, and analytics tools to forecast performance, refine targeting, and deliver smarter reporting. Future-proof Inside Sports Team’s infrastructure for the rapidly evolving digital sales ecosystem.
Strategic Partnerships
Build relationships with golf brands, tech firms, and lifestyle companies to expand reach and mutual value. Establish co-marketing and referral ecosystems that strengthen the brand’s network effect across the sports industry.
Financial Performance & Metrics
Own all key financial indicators — revenue growth, CAC, LTV, ROI, and channel performance. Create real-time dashboards that keep leadership and clients aligned on what’s working and what’s next.
Scalability & Systems
Systematize success with documented playbooks, onboarding sequences, reporting templates, and
automation stacks. Ensure every process is repeatable, measurable, and ready to scale globally through insidesportsteam.com.
Denny named CRO of InCharged
Increased revenues to sell.
Revenue Growth & Strategy: Designed and executed a unified cross-division strategy that aligned sales, marketing, and operations, expanding into new verticals and bundling offerings to maximize top-line growth and enterprise value.
Division Alignment: Integrated InCharged (event tech & charging), VendX (smart vending), and Lux Disinfects (UV/air sanitization) under a single revenue framework with shared KPIs, centralized CRM, and unified go-to-market execution.
Sales Infrastructure: Implemented scalable sales systems, forecasting models, and automation tools to streamline pipeline management and improve conversion rates across all three divisions.
Marketing & Branding: Rebuilt the brand narrative for each division, shifting from transactional sales to solution-based storytelling — increasing inbound demand and overall market valuation.
Financial Modeling: Directed pricing, forecasting, and EBITDA visibility projects to prepare for M&A activity and due diligence.
Operational Efficiency: Standardized processes, created SOPs, and introduced cross-divisional reporting systems that improved productivity and reduced overhead costs.
Leadership & Team Building: Recruited, trained, and managed cross-functional teams across sales, marketing, and operations — fostering a high-performance, data-driven culture.
Client Acquisition & Retention: Expanded national and enterprise client base, developing multi-year contracts and increasing customer lifetime value across divisions.
Exit Preparation: Consolidated business units under a cohesive revenue strategy, achieving sustained growth, improved margins, and a strong valuation for sale readiness.
Denny named CRO of SNYDER
Continuation of Growth and Scale
Vision & Strategy
Define and execute the roadmap for Snyder Golf’s national expansion, positioning the brand as a modern disruptor in the premium golf ball category. Focus on penetrating key U.S. markets while maintaining alignment with global brand standards and German-engineered performance.
Sales Infrastructure & Enablement
Own eight revenue streams — DTC, green grass, retail, eCommerce, tournaments, distribution, corporate, and affiliate. Build scalable CRM systems, automation workflows, and outreach sequences that streamline the path from lead to close.
Marketing & Demand Generation
Develop integrated campaigns leveraging social, influencer, and event marketing. Execute paid media, CRM nurture flows, and content partnerships to drive consistent top-of-funnel growth and brand recognition across key channels.
Leadership & Team Development
Lead and mentor a high-performing sales team of 10+, combining inside and outside reps. Foster a culture rooted in accountability, creativity, and competitive energy — embodying the Snyder “Play Bold” mentality.
Technology & Data
Leverage CRM, analytics, and AI-driven targeting to track KPIs and market penetration. Continuously refine data systems to adapt to evolving sales environments and optimize conversion efficiency.
Strategic Partnerships
Cultivate relationships with golf retailers, club pros, and tech partners to expand distribution and brand visibility. Develop co-marketing opportunities that align with Snyder’s innovation-driven identity.
Financial Performance & Metrics
Own forecasting, quota, and revenue dashboards. Track CAC, LTV, and ROI to ensure each channel meets growth targets while maintaining strong margins and scalable returns.
Scalability & Systems
Standardize operational playbooks, marketing templates, and onboarding systems to prepare Snyder Golf for sustained national growth and future international scale.
